The Phluid Project is th first retail brand that does not stick to the binary definition of gender — and is on a mission to build a brand that exists to empower individuals to express themselves openly, without judgment or fear. Founded by Rob Smith, former Board Chair of the Hetrick-Martin Institute, The Phluid Project has evolved from its origins as a ground-breaking retail concept to an expansive and award-winning brand that is challenging gender norms in the beauty industry and building corporate capacity to create inclusive workplaces through its training program, GET Phluid. GET Phluid is a comprehensive diversity and inclusion training program curated to provide companies, or organizations, with the skills to spearhead inclusion initiatives and create affirming spaces in the workplace for the LGBTQIA+ community, specifically transgender, non-binary and gender non-conforming individuals. The Phluid Project, due in large part to the enduring commitment of Rob Smith, has supported HMI through professional development opportunities for youth, fundraising events, and by modeling the type of workplace the LGBTQIA+ community deserves.